Cohort 1 · Dubai · Forming now

Your private board of three

For founders in their first 2 years.

The room where the unaskable gets asked, the unshareable shared, the unfixable named.

Every two weeks: one honest hour with two other founders. Different industries, same problems. No audience.

Bring your hardest current question — a hire, a price, a pivot. Unfiltered feedback from peers in the same trenches. Then return the favour.

First session free. AED 139/mo — your founding rate, never goes up.
After the first 100 members, prices change.

How it works

Three founders. One hour. Every two weeks.

No curriculum. No networking. You’re in until you opt out.

01

Tell me what you're building.

Drop your email. A few quick details — stage, industry, when you’re free — then I’ll follow up personally to learn what you want to bring.

02

I match you with two other founders.

Same stage — founders in their first 2 years. Different industries. You get a calendar invite for a 60-minute Zoom. First session is on me.

03

Bring your question. Return the favour.

One hour, split three ways. Everyone brings something real — a hire, a price, a pivot. You get the truth on yours, then you do the same for theirs.

04

Open your own sessions, anytime.

After session one, founding members stay for AED 139/mo, locked for life. You get a curated match every two weeks — plus the ability to open your own session whenever you need it. Pose a topic, pick a time, and I’ll match you with two other paying founders.

What a session looks like

Three founders. Different industries. One hour.

Aisha Marketing expert, launching her own agency What she’d bring “I haven’t paid myself in 8 months. When is enough?”
Stefan SaaS founder, no paying customers yet What he’d bring “Two users love it, ten don’t care. Do I keep going?”
Layla Speciality café founder, six months in What she’d bring “When do I hire my first employee?”

They don’t share an industry. They share the experience of building. That’s the point.

Who it's for

This only works if everyone on the call is actually building.

After every session, you tell me how the match was. Bad fits don’t repeat. The room compounds in quality over time.

The Three is for
  • Early-stage founders — in your first 2 years of building
  • In it seriously — full-time, or building toward it
  • Doing the work week to week, not just thinking about it
  • Here for the truth, not reassurance
The Three is not for
  • Coaches and mentors-for-hire
  • Anyone prospecting for sales leads
  • MLM, crypto schemes, get-rich-quick
  • Anyone here to talk about building, not do it

Built for the first 2 years. After that, you’re past what this format helps with.

Sound like you? You’re in.

Why The Three

You’ve tried the alternatives. Here’s the difference.

vs LinkedIn

Where you post wins, not problems.

The Three: honest feedback, in private.

vs mastermind groups

£8,000 a year, and mostly post-success founders.

The Three: founding price from AED 139 a month, founders building right now.

vs coaches & mentors

One person’s advice. £200 an hour. Often outdated.

The Three: two peers in the same trenches as you.

Same problems. A tenth of the price. People who actually get it.

The first 100 set the tone.

Founding members lock in the lowest price The Three will ever offer — and help shape what it becomes.

Founding 100 — open now